A long time ago, the “M” word meant something good. When we were dating, my now husband used to tease me with the “M” word while dropping to one knee. “Will you m-m-m-make me a sandwich?” My heart fluttered with the almost proposal. Yes, I wanted to marry him, but not so much make him a sandwich. I finally got the “M” word I wanted to hear and we’ve been married almost 25 years…and I’m still making those sandwiches.
Nowadays, the “M” word scares me. It’s far worse than making sandwiches. Today’s “M” word stands for marketing. You’d be hard-pressed to find an author who both loves to write and market books-maybe someone else’s books, but not his own. I picture book marketing as pedaling boxes of books from the back of my trunk with a sign that reads: Buy my book. The meek writer in me would rather place the book into a reader’s hands and say, “Here, just take it.”
I am both the marketer and the writer, yet I’m not comfortable with one of these people. At some point, this becomes silly. One neighbor even had to order my book online because I was too timid to take her money and dig into my stash of books (And you know there’s always a giant stash). Thank Heavens Write, Baby, Write is only available in ebook format so readers have no choice but to order online. I temporarily solved that marketing dilemma.
Most aspects of marketing are out of my control. Recent tornadoes are to blame for guerilla marketing tactics. Last week, Alabama was slammed with more deadly tornadoes. As a result, book sales of Tornado Valley: Huntsville’s Havoc, took off. Of all things, sales depended on the bad weather. For this reason, the ebook is priced as low as it can go during tornado season. I want folks to read the book. Timely advice from those who have survived direct hits from three different tornadoes could save additional lives. That’s worth marketing. If it brings to light the victim’s plight and results in more aid, that’s worth it. And if it means connecting personally with my readers, that’s worth marketing too. Okay, so maybe marketing is not so bad. I’ll think more about that when I m-m-m-make my next ham and cheese sandwich.
God bless my readers who have been touched personally by tornado disasters.
Check out some more encouragement and writing tips in my latest book WRITE, BABY, WRITE: You Can Do It! Available at: Amazon ($0.99)