Book Promotion

Book Promotion

We Got Spirit in our Britches and it really, really Itches

“Watermelon, watermelon, watermelon, lime. Look at the scoreboard and see who’s behind. You, you, you , you-Yeah, you.”

I was used to this kind of cheer while growing up in Kentucky. We talked all kinds of smack around basketball, and intelligent words weren’t required. Nowadays, cheers are mellower and might even spell real words like d-e-f-e-n-s-e.

However, one place in our nation still chants intensely personal cheers. The Library of Congress notes the homecoming tradition of the University of Montevallo as the oldest in the country, with their distinctive mantras passed down from the late 1800s. The entire college body divides into sides-either purple or gold, and remains that way forever. I once interviewed a lady for my Montevallo book, and asked her whether she was purple or gold. She replied, “I AM a purple.” She graduated from the university in 1956.

Imagine programming your GPS by pulling up the state of Alabama, and drawing a giant X on it. The exact center of the X marks the spot where these age-old cheers take center stage, culminating on one special night of the year called College Night. By the end of the night, you’ll find yourself hypnotically mumbling along, not quite sure what you’re saying, but joining in the frenzy nevertheless.

When you step into the arena on College Night, the world as you know it is left behind. You’re transported to a place like ancient Rome, where costumed lions roam the floor, and an urgent crowd jostles you towards a mosh pit. Confident grins surround you, looking inquisitively at your poker face. The arena is charged with excitement, anticipation, and nonsensical cheers which make sense to the other thousand people ringing cowbells and waving banners. Listen to the beginning of this video clip and see what I mean: YOUTUBE TRAILER

You feel like you’re on a different planet, albeit a happy one. Suddenly, half of the crowd gives a ‘thumbs up,’ and you are keenly aware that the decision has been made to go for the kill. Panicked, you scan the crowd for real gladiators and lions in this other worldly place where anything could happen. You’re relieved when the band strikes up the familiar Star Spangled Banner, indicating you’re still in America after all. The crowd stands at attention with one hand over the heart and the other behind the back, but something is odd. The hands behind the backs are signaling with peace signs.

The purple motion is the peace sign while the gold motion is the thumbs up. At least country comes first during the National Anthem…right before the color war. The last battle of College Night takes place on stage as each side vies for the best original play. Viewing two separate plays in one evening, judges gauge the best performance and decide whether a purple victory or gold victory will prevail. What’s it going to be this February-a PV or GV? This still doesn’t explain what “Moo Psi Moo” means. Visit the University of Montevallo website for more information on College Night! (Click Here)

wsos-montevallofront-words-smallWith one PV daughter and another GV daughter, this event hits home for me! If you can’t make it to college night and want to experience this ‘Local Legacy’ at one of the top colleges in the South, check out my book (click here)

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Chip on the Shoulder

When I was a teenager I stayed grounded–grounded as in punished and made to stay home on a Saturday night. One time I was even grounded for having no common sense. When I asked Dad how long I was to be marooned in my room, he said, “Until you get some sense.”

I persisted, “Can I have a timeframe? How long will that be?” This didn’t help plead my case. Mostly, I was grounded for having a ‘chip on my shoulder.’ That’s ‘70s slang for a rotten attitude. Urban dictionary describes it as “someone who has a self-righteous feeling of inferiority or a grudge.” Surely that wasn’t me. (The grammar police would say, “That wasn’t I.”) You see, I still hold some of those chips.

The last writer’s conference I attended hosted many talented writers. Interspersed within this group, were also many talented writers with chips on their shoulders. You could spot them from across the room. Some would say that it takes one to know one. When asked questions about their magnum opus, these writers responded rather smugly or defensively. It took deeper conversations before the shoulder chips could be chiseled away. Look out! You never knew where these chips were going to fall. They could fall on you if you weren’t comfortable in your own vocation or writing abilities.

It’s not attractive to have a chip on your shoulder. So how does a writer prevent this from happening? First, you have to have a mission-a book in the works or a daily word-count goal. In other words, you have to write if you want to call yourself a writer. Next, you have to stop looking at other writers as if they are your competition. No one can write your story except you. No one. Believe this and competition becomes a non-issue. But here’s the clincher: those inner nattering voices that tell you that you’re not good enough or cut out for this writing thing. Stare those fun suckers down, down to the floor next to your writing desk. The little demons need to be grounded. Teach them to think twice before trying to steal your joy.

The last time I had a chip on my shoulder was after making a decision to homeschool my children. A real voice, albeit well-meaning, said, “You wouldn’t do that to my grandbabies.” Another real voice said, “If Shelly Miller can homeschool, I know I can.” That voice belonged to a mother who moved forward to homeschool her own children successfully, so good for her. As for the first voice, I heard it again last week upon the college graduation of our daughter, the oldest of the grandbabies. This time, the loving voice said, “That’s our granddaughter, graduating summa cum laude with the highest honors. And she was homeschooled!”

Just when my peacock feathers puff up and the birth of a new chip begins, I have to consult spellcheck for how to spell ‘summa.’ And here lies the last trick in avoiding a chip on the shoulder: Maintain humbleness although nobody ever gets used to the taste of humble pie.

Check out some more encouragement and writing tips in my latest book WRITE, BABY, WRITE: You Can Do It! Available at Amazon ($2.99)

Guerilla Marketing

A long time ago, the “M” word meant something good. When we were dating, my now husband used to tease me with the “M” word while dropping to one knee. “Will you m-m-m-make me a sandwich?” My heart fluttered with the almost proposal. Yes, I wanted to marry him, but not so much make him a sandwich. I finally got the “M” word I wanted to hear and we’ve been married almost 25 years…and I’m still making those sandwiches.

Nowadays, the “M” word scares me. It’s far worse than making sandwiches. Today’s “M” word stands for marketing. You’d be hard-pressed to find an author who both loves to write and market books-maybe someone else’s books, but not his own. I picture book marketing as pedaling boxes of books from the back of my trunk with a sign that reads: Buy my book. The meek writer in me would rather place the book into a reader’s hands and say, “Here, just take it.”

I am both the marketer and the writer, yet I’m not comfortable with one of these people. At some point, this becomes silly. One neighbor even had to order my book online because I was too timid to take her money and dig into my stash of books (And you know there’s always a giant stash). Thank Heavens Write, Baby, Write is only available in ebook format so readers have no choice but to order online. I temporarily solved that marketing dilemma.

Most aspects of marketing are out of my control. Recent tornadoes are to blame for guerilla marketing tactics. Last week, Alabama was slammed with more deadly tornadoes. As a result, book sales of Tornado Valley: Huntsville’s Havoc, took off. Of all things, sales depended on the bad weather. For this reason, the ebook is priced as low as it can go during tornado season. I want folks to read the book. Timely advice from those who have survived direct hits from three different tornadoes could save additional lives. That’s worth marketing. If it brings to light the victim’s plight and results in more aid, that’s worth it. And if it means connecting personally with my readers, that’s worth marketing too. Okay, so maybe marketing is not so bad. I’ll think more about that when I m-m-m-make my next ham and cheese sandwich.

God bless my readers who have been touched personally by tornado disasters.

Check out some more encouragement and writing tips in my latest book WRITE, BABY, WRITE: You Can Do It! Available at: Amazon ($0.99)

Featured Book of the Day – Author Marketing Club

Well, Here goes… I experienced some good success with a book promo run in the fall with a different book promotion site, but this week on April 4th, I am trying out Author Marketing Club’s featured book of the day, WRITE, BABY, WRITE: You Can Do It!. I will provide an updated review of the Author Marketing Club promo performance. It’s the first time I have used the paid promotion features, but it’s always been a great site for promoting free ebooks! It’s pretty affordable promotion option with a good traffic volume level.

WRITE, BABY, WRITE: You Can Do It!
Available at: Amazon ($0.99)